Company story

Tracking budgets in real time

With Lou Lombardo, CFO of Golf Genius

COMPANY

Golf Genius provides innovative and reliable software designed to save PGA professionals time and effort, and to help them deliver an enhanced playing experience for golfers at private clubs, public courses, resorts, and golf associations around the world.

golfgenius.com

LOCATION

International

INDUSTRY

Software (SaaS)

EMPLOYEES

35

STARTED USING DIVVY

2018

Summary

To end overspending, the sales team at Golf Genius Software needed greater visibility into travel budgets. The finance team, meanwhile, needed a way to end expense reporting. With Divvy, they got a complete budgeting and expense management solution on par with their own innovative technology.

Before Divvy

  • Manually tracked expenses in Excel spreadsheets
  • 10% over budget on sales team travel in 2018
  • No visibility into the current status of budgets

After Divvy

  • 60+ hours saved each month on expense reporting
  • Tighter management of individual travel budgets
  • Thousands saved each quarter with real-time budget tracking

The challenge

In 2018, the Golf Genius sales team “bogeyed” their finances, going 10% over budget on travel. Not because they were careless, but as CFO Lou Lombardo put it, because “management couldn’t tell people where they were against their budgets.”

The problem was the company’s slow-moving expense reporting process. Each month, employees scanned or photographed every paper receipt from both corporate credit cards and personal cards, then pasted the digital images into Excel spreadsheets. Once every expense was categorized and reconciled, Lou’s assistant Ashley submitted payments for all 15 corporate cards and reimbursed employees for personal charges.

With up to 30 days lag time between credit card purchases and monthly statements—plus time spent gathering, scanning, and reviewing receipts—the company was a month or more behind in their ability to report on budgets. Daily, weekly, and even the current month’s expenses were unknown because they didn’t yet have a paper trail.

As a results-driven department, the Golf Genius sales team needed more immediate insights into annual travel budgets. And, with 20 years’ experience in finance and accounting (and financial paper trails), Lou was “big on the idea of automation.”

“Management couldn’t tell people where they were against their budgets.”

The solution

Having used a number of software applications to manage expenses and travel, Lou had never seen a full-service solution for credit cards, budgeting, expense tracking, and accounting system integration. That’s why, when he learned about the Divvy spend and expense management platform on LinkedIn, he thought it was the most complete and easy-to-use solution he’d ever seen.

In December 2018, Lou requested Divvy cards for 20 Golf Genius employees. He said the transition from their corporate cards was easy and required only minimal training on the app. As he explained to staff, “Divvy works just like any other credit card you have.” The difference is “how connected and seamless everything is—from spending and tracking to budgeting and accounting.”

About his overall impression of the platform, Lou said, “Divvy has been a breath of fresh air in what’s usually a painful and arduous process.” He loves that even though Divvy is free, the company earns rewards just for using it.

Members of the Golf Genius sales team are thankful for newfound visibility into their budgets. According to Lou, they’ve always been “very budget savvy,” but now they can see exactly what they have left for the year, which makes them more careful planners and spenders. And they echo Lou’s sentiment that Divvy is flexible and easy to use.

“Divvy has been a breath of fresh air in what’s usually a painful and arduous process.”

The results

Since adopting Divvy, Lou reports that “Golf Genius has saved significant time creating and processing expense reports—at least 60 hours a month as a company.” He estimates that he and Ashley now spend only three hours each month reviewing expenses.

With tighter management of individual travel budgets, the sales team is spending less overall because they’re consolidating trips and doing more to stretch their funds throughout the year. Lou said, “I believe we’re saving thousands of dollars a quarter as a result of real-time budget tracking. Before Divvy, people would ask where they were against their budgets, and now we know.”

In addition to using Divvy for greater visibility and control of travel spending, Golf Genius creates one-off budgets for special projects and events. They also use the Divvy + QuickBooks Online integration, which syncs enhanced data with one click, and automatically creates entries in QBO from transactions in Divvy. “It’s a great solution,” Lou said, “and it’s easy to manage.”

“I believe we’re saving thousands of dollars a quarter as a result of real-time budget tracking.”

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