DIVVY CASE STUDY

aboutGOLF’s “hole-in-one” financial system with Bill.com and Divvy

aboutGolf logo
golf simulator

ORGANIZATION

aboutGOLF’s premise is that Modern Golf should be played anytime, anywhere, and by anyone. Their software analyzes data to improve your game. Their golf and entertainment experience brings you the unimaginable. Most importantly, the platform connects you with others—because together is better and the future of golf.

aboutgolf.com

LOCATION

Maumee, OH

INDUSTRY

Sports Technology

EMPLOYEES

58

STARTED USING DIVVY

2021

aboutGOLF’s golf and entertainment experience brings you the unimaginable. Most importantly, the platform connects you with others—because together is better and the future of golf.

Before

  • Reactive, manual processes
  • Large bank corporate credit cards with no spend insights
  • 15+ hours per week spent reconciliations
  • Lots of paper checks and receipts

After

  • Proactive spend management
  • Better control and visibility into spend
  • At least 780 hours saved per year on end of month reconciliations
  • Completely digital solutions

The summary

Founded in 1996, aboutGOLF (aG) gives weekend enthusiasts, experienced golfers, and non-golfers the chance to play and improve their game through their immersive golf simulators. With simulated versions of hundreds of different golf courses like Pebble Beach and Kiawah Island, aG offers everyone a fun, no-pressure, low-cost way to learn and play golf. aG is revolutionizing the game of golf.

aG was acquired by new ownership in 2018 and as a result, the company started using multiple financial systems that didn’t sync well together and wasted valuable time. They realized soon they needed a better way to proactively manage their expenses and cash flow.

Before making the switch to Divvy, aboutGolf was utilizing Zoho for their CRM and inventory along with QuickBooks Online for their financial reporting and accounting. With two financial systems, the accounting and finance team was having to do everything twice. Their time was consumed with data entry, finding, and fixing human errors, and endless manual tasks like setting up ACH payments, writing checks, attaching stamps, and sealing envelopes.

aG was utilizing Zoho for CRM and inventory along with QuickBooks Online for financial reporting and accounting.

At the same time, aG was also utilizing a large bank credit card for all of their expenses, with about 10 cards for employee use. Employees would bring the staff accountant their physical receipts at the end of the week for them to scan, use their best judgment on categorizing, and enter the expenses manually into QuickBooks. It was a mess, to say the least.

That’s when aG turned to Bill.com and Divvy, a Bill.com company, to digitize their accounts payable and spend management processes.

Airbase was initially looked at as a solution to their problem, but aG quickly reversed course. One reason they chose Divvy over Airbase at the time was that Divvy offered a secured line of credit. Airbase only offered pre-funded card options, which would not enable their growth. It just did not fit their business model.

One reason they chose Divvy over Airbase at the time was that Divvy offered a secured line of credit.

They also considered staying with the large bank they were previously using, but they lacked Divvy’s easy to use UX and integrations that synced automatically with QuickBooks and NetSuite. Now, aG has 25 employees with Divvy cards and takes the finance and accounting team less than half the amount of time to do anything they would’ve done with that large bank.

780 hours saved per year on month end reconciliation process with Bill.com and Divvy.

But it doesn’t end with the accounting and finance department. One of the biggest features to benefit across departments is Divvy budgets. In 2021, aG spent about $12 million on a mixture of expenses, $100k of that per month on Divvy cards.

When aG installs a golf simulator, the team flies out or drives directly to the customer, and then they ship everything and pay freight expenses upfront. They end up paying almost all these business expenses utilizing Bill.com and Divvy. Divvy’s budgeting feature has helped the different departments greatly manage this spend and ensure everyone stays on budget.

During the budget planning, leaders assess their budgets and allocate what employees are expected to spend and in what categories. They then assign monthly budgets into Divvy through the budget feature. As employees swipe their Divvy cards, they can proactively see how much is left in their budget and automatically attribute it to the right category. Providing full visibility and control of their budgets.

With Bill.com and Divvy, aG can now focus on executing their mission to bring golf to anyone, anywhere, anytime.