DIVVY CASE STUDY

aboutGOLF’s “hole-in-one” financial system with Bill.com and Divvy

With Ashlee Flores
Director of Finance and Accounting

aboutGolf logo
golf simulator

ORGANIZATION

aboutGOLF’s premise is that modern golf should be played anytime, anywhere, and by anyone. Their software analyzes data to improve your game.

aboutgolf.com

LOCATION

Maumee, OH

INDUSTRY

Sports Technology

EMPLOYEES

58

STARTED USING DIVVY

2021

aboutGOLF’s golf and entertainment experience brings you the unimaginable. Most importantly, the platform connects you with others—because together is better and the future of golf.

“Both Bill.com and Divvy take the work out of working.”

Before

  • Reactive, manual processes
  • Big bank corporate credit cards with no spend insights
  • 15+ hours per week spent reconciliations
  • Lots of paper checks and receipts

After

  • Proactive spend management
  • Better control and visibility into spend
  • At least 780 hours saved per year on end of month reconciliations
  • Completely digital solutions

The summary

Founded in 1996, aboutGOLF (aG) gives weekend enthusiasts, experienced golfers, and non-golfers the chance to play and improve their game through their immersive golf simulators. With simulated versions of hundreds of different golf courses like Pebble Beach and Kiawah Island, aG offers everyone a fun, no-pressure, low-cost way to learn and play golf. aG is revolutionizing the game of golf.

aG was acquired by new ownership in 2018 and as a result, the company started using multiple financial systems that didn’t sync well together and wasted valuable time. However, when Ashlee Flores joined aG in 2020 as their Director of Finance and Accounting, she was determined to find a better way to proactively manage their expenses and cash flow.

“We were using Zoho for CRM and inventory and QuickBooks Online for financial reporting/accounting,” says Ashlee. “The struggle of being in two financial systems was that we were doing everything twice.” Ashlee and her team’s time was consumed with data entry, finding, and fixing human errors, and endless manual tasks like setting up ACH payments, writing checks, attaching stamps, and sealing envelopes.

“We were using Zoho for CRM and inventory and QuickBooks Online for financial reporting/accounting,”

At the time, aG was also utilizing a major credit card company for their expenses. “We probably had 10 employees with [corporate credit] cards. The process, again, was very old school.” Everyone would bring the staff accountant their physical receipts at the end of the week for her to scan, use her best judgment on categorizing, and enter the expenses manually into QuickBooks. “It was a mess, to say the least.”

That’s when aG turned to Bill.com and Divvy, a Bill.com company, to digitize their accounts payable and spend management processes.

Ashlee initially looked at Airbase as a solution, but quickly reversed course. “One of the things that made me choose Divvy over Airbase at the time, was the fact that Divvy worked like a credit line, versus Airbase where you had to put cash to back the limit available. I didn’t like that model.”

Amex was also considered, but they lacked Divvy’s easy to use UX and integrations that synced automatically with QuickBooks and NetSuite. “I now have 25 employees with Divvy cards, and it still takes me less than half the amount of time to do anything I would’ve ever done before.”

“I now have 25 employees with credit cards, and it still takes me less than half the amount of time to do anything I would’ve ever done before.”

aG started with Divvy in January 2021, and then added Bill.com in June of the same year. The finance and accounting department started running more smoothly right away.

Before, the aG team wasted about 15 hours a week on the manual processes they had in play. “Multiply that by 52 weeks in a year, you’re at 780 a year. That’s just me thinking of physically entering the receipts and categorizing them.” Between the hours that Divvy has saved aG, plus Bill.com, Ashlee’s team has saved 780 hours in just one year on their month end reconciliation process. “Though we’ve tripled the amount of line items we have to reconcile, it takes way less time now.”

780 hours saved per year on month end reconciliation process with Bill.com and Divvy.

But it doesn’t end with the accounting and finance department. One of the biggest features to benefit across departments is Divvy budgets. In 2021, aG spent about $12 million on a mixture of expenses, $100k of that per month on Divvy cards.

“When we install a golf simulator, we fly out or drive to the customer, and then we ship everything and paying freight expenses upfront. We’re paying almost all business expenses utilizing Bill.com and Divvy.” Divvy’s budgeting feature has helped the different departments greatly manage this spend and ensure everyone stays on budget.

During the budget planning, leaders assess their budgets and allocate what employees are expected to spend and in what categories. They then assign monthly budgets into Divvy through the budget feature. As employees swipe their Divvy cards, they can proactively see how much is left in their budget and automatically attribute it to the right category. Providing full visibility and control of their budgets.

With Bill.com and Divvy, aG can now focus on executing their mission to bring golf to anyone, anywhere, anytime. “I’m finally doing the things that I want to be doing,” Ashlee says. “Both Bill.com and Divvy take the work out of working. They eliminate time and effort. You don’t have to spend time doing the mundane tasks, and you don’t have the risk associated with all that manual work.”

“Bill.com and Divvy have made such a difference for aboutGOLF. I really believe they can impact any business, giving them time back to focus on what’s important.”

Finally, she adds “Bill.com and Divvy have made such a difference for aboutGOLF. I really believe they can impact any business, giving them time back to focus on what’s important.”